I am responsible for ReserveAmerica.com. ReserveAmerica is the largest provider of campsite reservations in North America, facilitating millions of transactions every year.
ReserveAmerica is also a leading provider of campground management tools to government and private campground operators offering clients comprehensive reservation systems including website development, dedicated call-center services, database management tools, local campground and RV park management software, and marketing services.
Upon starting at Active Network I was tasked with redesigning ReserveAmerica. I will walk you through some of the updates that have been made so far. The search functionality is a brand new responsive experience, allowing users to view campground details and location on the map all at the same time.
I then moved on to update the facility details pages. This process needed to take state and federal requirments into consideration. Each level has their own alerts and priorities and all needed to be considered when designing this page.
We are always trying to represent as many campgrounds and outdoor activites as we can. In this effort we also updated the List Your Campground page, where private campground owners can list all of their available sites on ReserveAmerica.
The most recent page to be updated was the home landing page. This page too required a lot of collaboration with the all of the stakeholders. After lots of prototyping and mock ups this was the home page that was settled on.
I currently have a new articles page designed that now features 360 photos and videos as well as an endless scroll functionality. I will update this section once the final development is complete.
These pages are still in Beta phase but we have some initial metrics back from this site redesign and have an overwhelmingly good response with an approval rating of 8.6.